2026 China-ASEAN SEAMEO Creative Merchandise Design Competition





Background

To further expand forms of cooperation, enrich exchange content, and implement the objectives of the China-ASEAN Year of People-to-People Exchanges as well as the educational cooperation framework of the Belt and Road Initiative, the Southeast Asian Ministers of Education Organization (SEAMEO), the ASEAN-China Centre (ACC), and the Secretariat of the Organizing Committee of China-ASEAN Education Cooperation Week, will jointly launch the “2026 China–ASEAN SEAMEO Creative Merchandise Design Competition.”

Theme Description and Objectives

Theme: “Empowering Cooperation: Connecting Cultures through Education and Skills”


It aims to establish a cross-cultural innovation platform for Chinese and Southeast Asian institutions, identify innovative talent in the field of vocational education, promote the transformation and application of educational and skills-related outcomes, and strengthen in-depth integration between China and Southeast Asian countries in the fields of culture and skills.

Participants

Vocational and higher education institutions from China and SEAMEO Member Countries are eligible to participate in the Competition. Participation shall be organized by institution, with each team consisting of 3-5 students and accompanied by 1-2 instructors. Each institution may register up to 2 teams. Joint applications by Chinese institutions and Southeast Asia institutions are strongly encouraged.

Submission of Materials

  1. Appendix 1: Registration Form (A scanned copy bearing the official seal of the institution, together with the Word version;)
  2. Appendix 2: Design Description (Submitted in PDF format)
  3. Design Files (A total of three (3) design images)
  4. Appendix 3: Work Authorization and Originality Declaration (Submitted as a scanned copy)

All materials shall be compressed into a single ZIP file named as: “2026 SEAMEO Design Competition + Institution Name + Work Title”, with a total file size not exceeding 25 MB.

The ZIP file must be sent by 30 May 2026 to the following email address: seameocadesign@163.com, and copied (CC) to: secretariat@seameo.org (Southeast Asian Ministers of Education Organization) and info@go-study.cn (Guangxi XUE ER SHI XING Commerce & Exhibition Co., Ltd.).

The email subject line should read: “2026 SEAMEO Design Competition + Institution Name + Work Title.

Participants may download the Registration Form, Design Description Template, and Work Authorization and Originality Declaration from the following platforms:

Important Dates

Stage

Time Frame

Key Tasks

Institutional Registration and Submission

1 Apr- 30 May 2026

Participating teams complete the design work and submit the registration form and design files in accordance with the requirements.

Online Preliminary Review

1 Jun - 15 Jun 2026

The Evaluation Committee will select the shortlisted entries.

Announcement of Finalists

22 Jun - 26 Jun 2026

The list of shortlisted teams will be published on the official website of the SEAMEO Secretariat, China-ASEAN Education Cooperation Week and the official website of Guizhou Polytechnic of Construction.

Final On-site Presentation Stage

Aug 2026
(during CAECW)

Representatives of shortlisted teams will attend the on-site evaluation, presentation in English, Q&A session, and award ceremony in Guizhou Province, China.

Outcome Application Stage

From late Sep 2026 onwards

Outstanding works are included in the Design Repository, with selected works promoted as official merchandises of the Education Cooperation Week.

Contact

1. For Institutions in Southeast Asia (SEAMEO Member Countries)

  • Mr Danie Gonzalvo (Publication and Multimedia Specialist)
    SEAMEO Secretariat
    Email: danie@seameo.org

  • Dr Tun Lwin (Project Officer)
    SEAMEO Secretariat
    Email: tun@seameo.org

2. For Institutions in China




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